LinkedIn Ads
LinkedIn ad objectives
LinkedIn offers objective-based advertising, which enables marketers to create ad campaigns that are focused on particular commercial objectives. From awareness to conversion, businesses can go through all three stages of a sales funnel. The three main types of objectives are broken down below:
Awareness ads on LinkedIn
Start with an awareness ad to get your brand on people's minds. These commercials encourage consumers to talk about your goods, services, and company. You may increase views, generate more conversation, and get more followers using these impression-based ads.
Consideration ads on LinkedIn
If you want to qualify leads who are already familiar with your brand to some extent, choose a consideration ad. These advertisements are designed to support advertisers in achieving the following objectives: Increase the number of people that visit your website and landing pages. Encourage visitors to other social media sites and websites, as well as likes, comments, and shares. Views on videos: Post a video on your latest product, your company's history, or a typical day..
Conversion ads on LinkedIn
Consider a conversion ad when you want to increase leads or close sales. They can aid in achieving the following three goals: Lead generation: Generate leads on LinkedIn by employing forms that have data from user profiles already filled in. Website conversions: Increase the number of website visitors who download e books, sign up for newsletters, or make purchases. Job seekers: Use a job post to publicize the most recent position vacancy at your organization.